I promised this blog the other day so here goes and I'm sorry if I'm going off subject a bit, but a promise is a promise!!
I have taken quite a but of critisism in the past with the techniques I've used to get good results with the search engines (serps), in particular, and mentioning no names, but rest assured they know what their talking about so hey, who am I to argue.
However I cannot stress the importance of getting the basics right when it comes to optimising your web site, or at the very least your index/home page.
Now this point is quite important: when your naming your site try to pick a name that is relevant to the product or service that you are advertising.
i.e. Its no good calling your site Billssite.com when your selling books, you see seo is all about relevance, well on-page seo anyway.
So if you're selling books call your site billsbook, now I know this sound really basic but you'd be supprised at the amount of people who do not do this, and then wonder why their site is on page 163!!
If you go to this LINK I'll explain a little more in depth, when you've finished come back and I'll ellaborate some more.
You will have noticed from the article that I keep going on about keywords, well Google and the other search engines use these to define what you're site is all about and then put your site into that defined category.
Your keyword goes into meta tag within the html code of the site and if you click above, right at the very top of the where it says view then click source a notepad file will open that says something like:
(And we'll use this site, blog.co.uk as an example)
meta name=Keywords CONTENT="blog,blogs,blog hosting,blogger,weblog,weblogs,free blog,blog host,community
Now these are keyword and as you can see they are relevant to this site, also notice the page title:
blog.co.uk - Create your free blog here
Again relevant to the site content.
The meta description tag:
meta name=Description CONTENT=Hier kostenlosen Blog oder Blogs anlegen, individuell anpassbar mit vielen Features und Community
You see? Its all relevant to the content of this site so when the search engine came to view the site before it was submitted onto the registry they would be looking for just that.......relevance.
Relevant content dosen't just stop there it must be continued throughout the entire page ie the keyword blog must appear in the body text also, and I ran a check using my very epensive piece of equipment I have here and the word blog appears 37 times on the blog.co.uk home page, so again it is relevant.
In fact my full site optimising tool shows me that this site is actually quite poorly on-page optimised , so I would conclude judging from their extremely high ranking that they have some very good back-links.
I'm going to talk a little more on this subject but again if you'll read another article by clinking this LINK, after you've finished come bach and we'll continue.
Back links are the single most important means of creating a high page rank or good serps.
Whilst you were away I finished my scan of blog.co.uk and my analysis is correct they have an excellent set of back links plus a whole load of other stuff.
They are in brief:
Have an astounding 350,000 links to their site!!!
And an equally huge 145,000 page indexed by Google.
Plus an awfull lot of links to their site from equally high page ranked blog sites.
So as I said earlier back links are the most important facor but remember to get the basic on page stuff right too.
I'm going to leave off for now as I have a large quantity of articles to process, but I'll finish of by saying:
If your stuggling with ths stuff let me know and I'll help you, I don't care that I don't know you, if your good enough to read my articles and visit my sites, the least I can do is help. So yes if you need help just let me know.
Oh.......my seo site is hereif you fancy a look.
Thanks for joining me,